Alt. weekly launches blog to fight Gannett

File this one in the "That Was Quick Dept." The Jackson Free Press of Mississippi reported last week about its struggle with a Gannett distribution scheme that could put them out of business. On Friday, they launched a blog to chronicle and organize their efforts.

Goliath Blog is a clearinghouse where readers can find links to other Mississippi publications affected by the Gannett plan. They can also download a petition to Gannett and the Clarion-Ledger, and sound off about the plan, or communicate with each other in the comments thread.

This is the first time I've seen a newspaper use a blog this way. It's neat. I like it.