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Monday, July 24, 2006
Eye-tracking study
The Poynter Institute is launching EyeTrack '07 to study how readers interact with news online and in print. This is a little creepy, but it should provide some much-needed data.
July 24, 2006 at 01:06 PM in Media/Keeping an eye on the competition | Permalink
Comments
For me, this harkens back to a 70's documentary called "Killing Us Softly", about advertising, largely, but with more of a focus on marketing towards women. Even then, eye-tracking technology was employed in big-budget advertising campaigns.
Posted by: Greg Henry | Jul 24, 2006 3:02:43 PM
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