« Whimsical weekend linkdump | Main | Journalism without the media? »

Monday, July 24, 2006

Eye-tracking study

The Poynter Institute is launching EyeTrack '07 to study how readers interact with news online and in print. This is a little creepy, but it should provide some much-needed data.

July 24, 2006 at 01:06 PM in Media/Keeping an eye on the competition | Permalink


For me, this harkens back to a 70's documentary called "Killing Us Softly", about advertising, largely, but with more of a focus on marketing towards women. Even then, eye-tracking technology was employed in big-budget advertising campaigns.

Posted by: Greg Henry | Jul 24, 2006 3:02:43 PM

The comments to this entry are closed.