Putting Snooki on Hold to Save Vermont
The "Jersey Shore" and disaster relief go together like spray tans and muck boots. Which is to say, not at all. But somehow, the folks behind the Tropical Storm Irene relief website vtresponse.com are making it happen. Inexplicably, the team connecting Vermont storm victims with eager volunteers are also the people in charge of a fledgling business called Reality Venture Capital. Their company name is a bit deceiving — a deep-pocketed venture capital firm they are not. At present, they run reality television fantasy leagues. Yep, that's right. Fantasy leagues are no longer the dominion of armchair quarterbacks. Reality tv fans can get in on the mix, too.
Sarah Waterman (who we recently wrote about here), 27, and Matt Sisto, also 27, are the masterminds responsible for creating the reality tv fantasy league concept. And don't let any reality tv fantasy league biters tell you differently. The business began as a hobby, says Sisto, who with a friend started assigning points to various reality show themes — vomiting, crying, hooking up, the word "situation," etc. Within three years, the idea grew into an online enterprise for the general reality tv-addicted public.
At present, they run a fantasy league for the "Jersey Shore," and they are just about to launch two other leagues — one for the "Real Housewives" series and one the upcoming Kim Kardashian wedding. So far, they have about 30 players, who get points when the characters they pick to be on their team do or say certain reliably predictable reality show things like getting drunk or telling someone that they're "not trying to make any friends."
The leagues, which are free to join, make money via web ads. Recently, they've been working on their business plan and getting all their legal ducks in a row (there has been some unwanted encroachment from sports blog Grantland, the pair say). But then Irene rolled in and soaked and flattened much of southern Vermont. That's when Waterman, a veteran Hurricane Katrina volunteer with a masters desgree in public administration, kicked into action. The pair, along with "social media ninja" Katie Kent, quickly set up vtresponse.com to serve as a one-stop shop for people looking for Irene resources.
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