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Monday, October 09, 2006

Sticky Question

The Big Ask, a campaign launched by the UK-based Friends of Earth that educates people on the perils of climate change, is airing this cheeky commercial in the UK. The spot encourages people to start asking tough questions about climate change in order to force governments to take action. The sex angle works particularly well for the times we live in. With a new juicy sex scandal around every corner, this commercial is sure to raise some eyebrows and hopefully get some results.

Perhaps if the FCC weren't so uptight, we could air a commercial like this in the US and start getting some results of our own. Let's face it, sex sells — whether it's clothing, automobiles or a solution to global warming.

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