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Friday, October 12, 2007

Cyber Love

In 2002, Wired Magazine said, "Twenty years from now, the idea that someone looking for love without looking for it online will be silly, akin to skipping the card catalog to instead wander the stacks because 'the right books are found only by accident.' Serendipity is the hallmark of inefficient markets, and the marketplace of love, like it or not, is becoming more efficient." By all accounts, Wired is right. Americans continue to spend over $500 million per year on internet dating sites, presumable because they work. Plus, the stigma surrounding meeting people online has all but disappeared. (Hey, if Tom Hanks and Meg Ryan can pull it off on the silver screen — who can't?)

I keep pretty close tabs on our Personals here at Seven Days, both because I'm single and because reading the ads provides hours of endless amusement. Some people really wear their hearts on their sleeves, while others showcase their comedic talents. Like this guy, for example. When asked what he would be if he was reincarnated, he replied, "A bra." Now, before judging too harshly, he's also a MAC-loving chocolatier who's into old 80's music. Not too shabby. Go get 'em, ladies.

Seriously, if you haven't checked out our Personals — do it. If you're single and looking (or a couple and looking together), what have you got to lose? There's something for everyone.

Happy dating,
MM

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