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Friday, November 05, 2010

Sex Sells... Real Estate?

At what point does targeted marketing become insulting?

Metroweekly Jezebel is calling attention to a real estate ad seen in Metro Weekly, Washington, D.C.'s Gay and Lesbian News Magazine. The ad for the Floridian condo complex goes directly after its desired gay male clientele by featuring photos of hot guys canoodling among text that reads, "Top to bottom..." and "Everything you desire." The ad also boasts a rooftop deck for "sultry evenings," while the Floridian's website suggests that purchasing a condo is "a smart investment in a thrilling lifestyle."

So, will gay men fall for this marketing scheme, or will they be turned off by the blatant pigeon-holing?


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